Pantone's description for the 2018 color of the year is "a dramatically provocative and thoughtful purple shade." Every year Pantone's colour experts pore over research and analyses of design, film, food, fashion, art & entertainment, and many other aspects to arrive at a colour of the year.
This Ultra Violet color is said to be linked to mystical or spiritual qualities. For centuries, the color purple has been associated with royalty, due to the extraordinary expense of dying fabric purple.
We look forward to using this year's hot trend color and cannot wait to see how our clients incorporate it their clothing choices for portraits, weddings, and decor.